Hotel Web Design - France | Case Study

La Benvengudo - Bastide des Baux
Les Baux, Provence, France

The property
Nestled just outside the village of Les Baux in the South of France, this boutique property has been managed by the Beaupied family for nearly four decades. The hotel has thirty rooms and suites, a fine dining restaurant and al fresco dining by the pool, all set amongst many hectares of gardens.

The opportunity
With the passing of the management of the hotel to the next generation a major refurbishment was planned. In preparation for the enhancement it was decided to refocus all marketing initiatives towards the internet and invest in a new website and a hotel and restaurant search engine optimisation (SEO) program targeting teh international market as well as within France.

The outcomes

• within six months visits increased to over 5000 per month
• more than five average page views per visit
• non-hotel guest restaurant revenues have quadrupled
• advance reservations are four time the same period last year

Testimonial

Revenues year-to-date are 65% ahead of last year.
This is an excellent outcome.
Owner

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