Hotel Web Design - Australia | Case Study

Glenella Guest House & Restaurant
Blue Mountains, Australia

The property
Glenella is a classic turn of the century guesthouse also offering a fine dining restaurant two hours west of Sydney in the Blue Mountains region. Capturing the old world ambiance indicative of the beautiful Blue Mountains, Glenella Guesthouse & Restaurant provide Blue Mountains accommodation suitable for romantic weekends, midweek getaways or family holiday stays.

The opportunity
In tandem with their acquisition and refurbishment of the property, the new owners of Glenella recognised that their scarce marketing dollars had to be tightly focused as well as delivering a measurable return on investment. The property did not previously have a web site so the decision was made to invest in a new site (with a brand new URL) and an SEO program.

The outcomes

• Appearance on Page 1 for targeted keyword phrases including:
  • Blue Mountains weekend getaways
  • Blue Mountains five star restaurant
  • Fine Dining Blue Mountains
  • Blue Mountains hotel packages
  • Blue Mountains Luxury Guesthouses
  • Blue Mountains Romantic Getaways
• Website achieved over 1,200 visits in first full month after going live
• Page Views per Visit are between 5 and 6
• The website now delivers 95% of all new client enquiries for both accommodation and dining

Testimonial