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Hotel Web Design - The Victoria Hotel

Hotel Web Design - Australia | Case Study

The Victoria Hotel
Sydney, Australia


The Property
The Victoria Hotel is a classic Melbourne hotel located in the Melbourne CBD, very near to the Melbourne Town Hall and within walking distance to popular attractions such as the Princess Theatre, Bourke St Shopping Mall, the National Gallery of Victoria, The Arts Centre and Federation Square. The historic landmark hotel combines late 1800s grandeur with contemporary comfort.

 

The Opportunity
A competitive market space resulted in a declining online market share. A revamped website and ongoing SEO resulted in improved rankings, traffic and conversions. The redesign and optimisation of the website also resulted in an improved bounce rate which meant that visitors were engaged, targeted and stayed longer.

The outcomes

  • 16,500 visits per month
  • 87,000 page views per month
  • 25% traffic growth year on year
  • 18% click through to booking page
  • More than 6 page views per visit

Testimonial

Our SEO Business Analyst is always there to assist and answer our questions, and is in regular contact with us, and by using SEO Works we now have an extremely effective and amazing looking website…Thank youl!
Business Development Executive

Hotel Website Designers | Level 12 - 1 Pacific Highway
North Sydney - Sydney - NSW - Australia
P : +61 1300 HOTELIER - 1300 468 354| E : contactus@hotelwebsitedesigners.com | F : +61 2 9959 3003

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