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Hotel Web Design - The White Barn Inn

Hotel Web Design - USA | Case Study

The White Barn Inn

Maine, USA

The property
The White Barn Inn is one of the leading luxury inns in the USA. Located in Kennebunkport, Maine and in existence for over 150 years, the property has become a landmark for luxury travellers and gourmet diners. The hotel boasts unique luxury rooms and suites, romantic log fires, impeccable service and an award winning restaurant; The White Barn Inn Restaurant is one of only 15 in the USA to concurrently achieve both a AAA Five Diamond and Mobil Five Star rating. It is part of the exclusive Relais & Châteaux chain which features some of the finest hotels and gourmet restaurants in the world.

The opportunity
The White Barn had an established website which needed to better reflect the unique character of this special hotel and restaurant; and the website was failing to deliver the traffic volumes and conversions that such a prestigious establishment should achieve. A redesign and Search Engine Optimisation campaign was needed to reposition its online presence as a deluxe hotel and dining experience, increase revenues and deliver an exceptional return on investment. To achieve this, the owners turned to Hotel Website Designers to help them achieve their SEO objectives.

The outcomes
  • Over 25,000 visits per month and 130,000+ monthly page views in peak season
  • 35% of visitors click through to the reservations page
  • 27% of visitors click through to the web booking engine
  • Average 6.25 pages per visit
  • Bounce rate 52% lower than the industry benchmark

Testimonial
We couldn’t be happier with the outcomes as well as the professional manner in which the web development process was managed. A engaging design and perhaps more importantly, a significant growth in online revenues and dining reservations.
Chief Executive

Hotel Website Designers | Level 12 - 1 Pacific Highway
North Sydney - Sydney - NSW - Australia
P : +61 1300 HOTELIER - 1300 468 354| E : contactus@hotelwebsitedesigners.com | F : +61 2 9959 3003

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