Hotel Web Design & Hotel SEO | Case Study

Client

The Sebel Pier One – Sydney – Australia

URL:

www.sebelpierone.com.au

Segment

Travel Hotels & Lifestyle

Status

Ongoing Search Engine Optimisation Program

Project Background

The Sebel Pier One Sydney is a 4.5 star premium hotel located on the absolute waterfront of Sydney Harbour – 165 rooms and extensive conference and event facilities.

The key hotel website design challenge was to position this waterfront hotel to reach both the weekend leisure market as well as mid-week corporate accommodation and business meetings segments. Subtle use of key images and a deliberately “monotone” design frameworks allows the high quality photography to almost reach out of each page to grab, engage and compel web visitors to book.

In recognition of the dominance Search Engines have when it come to hotel choices, our sister company SEO Works provides The Sebel Pier One with an active ongoing SEO program focusing on accommodation, conference and meetings, restaurant and wedding related keywords.

Web Design & SEO Results

Page 1 results on Google for…

  • hotel Sydney
  • hotels Sydney
  • accommodation Sydney
  • luxury hotel Sydney
  • Sydney hotel deals
  • Sydney hotel packages
  • meeting rooms Sydney
  • conference venues Sydney
  • wedding reception venues Sydney

And appearing on Page 1 for over 200 more high demand keyword phrases

Visits

  • Over 25,000 visits per month

Page views

  • 4.9 page views per visit

Conversion

  • 22.4% of visitors click to book online

Conferences and Events

  • Over 100 Conference and Event Requests For Proposals per month
“From the first month of going live with our new site our web results have continued to grow impressively and now we have consolidated our online presence. This year we had our best conference and event revenues ever.”



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