Hotel Web Design & Hotel SEO | Case Study

Client

Windham Hill Inn - Vermont – USA

URL:

www.windhamhill.com

Segment

Travel Hotels & Lifestyle

Status

Ongoing Search Engine Optimisation Program

Project Background

The Windham Hill Inn is a luxury hotel situated in the picturesque surroundings of Southern Vermont, a perfect place to escape the crowds, relax and recharge. The Windham Hill Inn is a member of prestigious Relais & Chateaux collection, a collection of the finest hotels and gourmet restaurants from around the globe.

When the Windham Hill Inn approached Hotel Website Designers, a business unit of Internet Intelligence Works, for online marketing assistance traffic to the prestigious hotel’s website had fallen below 1,000 visits per month. Management also felt the website, now approaching five years old, no longer conveyed the unque qualities and premium positioning of the hotel.

The team at Hotel Website Designers developed an image rich and visually engaging website design which captures the elegance and country-chic experience offered by the Inn. The new website has helped reposition the hotel as a premium member of the US Hotels Group portfolio. The hotel’s new website, combined with an ongoing SEO Program, now averages 4,500+ visits per month and 8,500+ in the latest peak season. The new website has also seen a significant uplift in conversions with 1 in 4 customers proceeding to a reservation.

Web Design & SEO Results

Page 1 results on Google for…

  • luxury hotel vermont
  • luxury vermont inn
  • midweek getaways vermont
  • southern vermont inns
  • vermont hotels
  • vermont inns
  • vermont luxury accommodation
  • vermont luxury hotels
  • windham hill
  • windham hill hotel

And appearing on Page 1 for over 100 more high demand keyword phrases

Visits

  • 8,500+ visits per month in high season

Page views

  • 3.5 page views per visit

Conversion

  • 24.5% of visitors proceed to reservations page

Sales Performance

  • Conversions up 18.1% on previous year
“Page 1 for Vermont Inns and so many other phrases is remarkable in such a relatively short timeframe and our site is now converting extremely well too.



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