Hotel Web Design & Hotel SEO | Case Study

Client

White Barn Inn - Maine – USA

URL:

www.whitebarninn.com

Segment

Travel Hotels & Lifestyle

Status

Ongoing Search Engine Optimisation Program

Project Background

The White Barn Inn & Spa in Kennebunk aspires to bring out the romantic in all their guests seeking a getaway from the hustle and bustle. A member of the Relais & Châteaux collection of hotels, the White Barn Inn continually strives to surpass guests’ needs and offer world-class service. In keeping with this philosophy, numerous amenities await guests throughout our 29 rooms and beautifully landscaped grounds.

When the The White Barn Inn approached Hotel Website Designers, a business unit of Internet Intelligence Works, for online marketing assistance traffic to the prestigious hotel’s website had fallen below 5,000 visits per month. Management also felt the website, now approaching five years old, no longer conveyed the unque qualities and premium positioning of the hotel.

The team at Hotel Website Designers developed an image rich and visually engaging website design which captures the elegance and romantic experience offered by the Inn. The new website has helped reposition the hotel as a premium member of the US Hotels Group portfolio. The hotel’s new website, combined with an ongoing SEO Program, averaged 23,500+ visits per month in the latest peak season. The new website has also seen a significant uplift in conversions with 2 in 5 customers proceeding to a reservation.

Web Design & SEO Results

Page 1 results on Google for…

  • kennebunkport lodging
  • kennebunkport accommodation
  • kennebunkport hotels
  • kennebunkport inns
  • kennebunkport beach
  • kennebunkport spa
  • kennebunkport hotel deals
  • kennebunkport romantic escapes
  • kennebunkport romantic getaways
  • conference venues kennebunkport

And appearing on Page 1 for over 50 more high demand keyword phrases

Visits

  • 23,500+ visitis per month

Page views

  • 5.4 page views per visit

Conversion

  • 37.9% of visitors proceed to reservations page

Global Reach

  • Enquiries from over 150+ countries
Page 1 for Kennebunkport Inns and so many other phrases is remarkable in such a relatively short timeframe and the new website is converting beyond our expectations.



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