Hotel Web Design & Hotel SEO | Case Study

Client

Swissotel - Sydney – Hotel

URL:

www.swissotelsydneyhotel.com

Segment

Travel Hotels & Lifestyle

Status

Search Engine Optimisation Program

Project Background

Swissôtel Sydney is a deluxe five star hotel located in the heart of the city. All of Sydney’s famous landmarks are within walking distance of the hotel, including The Sydney Harbour Bridge, the historic Rocks precinct, Sydney Opera House and the beautiful Botanic Gardens. The Swissôtel Sydney offering includes one of the city’s best restaurants, a luxury day spa and a range of exceptional conference venues and meeting rooms.

With the growing importance of geo-location in the Search Engine algorithms, the management at Swissotel Sydney chose Hotel Website Designers to explore the best way to ensure that the Sydney property would reach the top of the Search Engine results for geographic-related search phrases.

Hotel Website Designers presented a “micro site” strategy that would allow Swissotel Sydney to create a local brand-standard compliant website (with fully functional and Search Engine-friendly Content Management Systems) which could be hosted in Australia and rolled out to target locally relevant keyword phrases.

Web Design & SEO Results

Page 1 results on Google for…

  • hotel sydney
  • sydney hotel
  • luxury sydney hotels
  • luxury sydney hotel
  • luxury sydney spa
  • sydney day spas
  • luxury sydney accommodation
  • sydney meeting venues
  • meeting rooms sydney
  • sydney conference venues

And appearing on Page 1 for over 100 more high demand keyword phrases

Visits

  • 5,900+ visitis per month

Page views

  • 3.8 page views per visit

Conversion

  • 7.9% of visitors proceed to book online

Sales Performance

  • Conversions up 49% on previous year
“The new website gave us the ability to compete in local search results whilst remaining true to our global brand standards.”



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hotel website designers
sydney

39/2 Park Street
Sydney
NSW 2000
Australia
P: +61 2 9954 6744

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san francisco

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San Francisco
CA 94105
USA
P: +1 415 912 2880

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