Hotel Web Design & Hotel SEO | Case Study

Project Background

Swissôtel Sydney is a deluxe five star hotel located in the heart of the city. All of Sydney’s famous landmarks are within walking distance of the hotel, including The Sydney Harbour Bridge, the historic Rocks precinct, Sydney Opera House and the beautiful Botanic Gardens. The Swissôtel Sydney offering includes one of the city’s best restaurants, a luxury day spa and a range of exceptional conference venues and meeting rooms.

With the growing importance of geo-location in the Search Engine algorithms, the management at Swissotel Sydney chose Hotel Website Designers to explore the best way to ensure that the Sydney property would reach the top of the Search Engine results for geographic-related search phrases.

Hotel Website Designers presented a “micro site” strategy that would allow Swissotel Sydney to create a local brand-standard compliant website (with fully functional and Search Engine-friendly Content Management Systems) which could be hosted in Australia and rolled out to target locally relevant keyword phrases.

Web Design & SEO Results

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