Hotel Web Design & Hotel SEO | Case Study

Client

Benvengudo – Provence – France

URL:

www.benvengudo.com

Segment

Travel Hotels & Lifestyle

Status

Ongoing Search Engine Optimisation Program

Project Background

This boutique hotel is a family owned and operated independent property just outside Les Baux in the Provence region of the South of France. With the next generation of family taking ownership, the property underwent a major upgrade, repositioning the property as a premium hotel and restaurant.

Hotel Website Designers, a business unit of Internet Intelligence Works, was commissioned to develop a new Search Engine-friendly website focused on maximising conversions. The website incorporates both a rich media “arrival” using active images and web source detection to direct non-flash browsers to a more traditional HTML solution focused on on maximising SEO visibility online.

In recognition of the dominance Search Engines have when it come to hotel choices, our SEO Works Business Unit provides the Benvengudo Hotel and Restaurant with an active ongoing SEO program focusing on hotel accommodation, restaurant, wedding and conference related keyword phrases. The new website and SEO program has doubled annual occupancy with a 30% increase in yield.

Web Design & SEO Results

Page 1 results on Google for…

  • Provence hotel
  • Provence hotels
  • Provence hotel deals
  • Provence restaurants
  • Provence holidays
  • Provence cooking classes
  • Les Baux
  • Les Baux hotel
  • Les Baux hotels
  • Les Baux restaurants

And appearing on Page 1 for over 100 more high demand keyword phrases

Visits

  • Over 15,000+ visits per month in high season

Page views

  • 6.1 page views per visit

Conversion

  • 4 x advance reservations on prior year

Sales Performance

  • Annual occupancy doubled with 30% increase in yield
“Our advance reservations are four times higher that at the same time last year at an increased yield…our new website has become our most important marketing channel and source of revenues.”



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