When travellers are searching for luxury resorts, they are looking for specific information such as a beautiful, intimate location, things to do and see, the indulgences offered by your hotel as well as the facilities available – all this needs to be highlighted in your resort web design. This particular travel category is not just looking for a hotel bed to rest their head, they are looking for an experience and your hotel website design needs to tell a story.
The site of the hotel should appear quite prominently in resort web design and be the focal point for visitors. Often the location is the deciding point for travellers who want to book a luxury hotel. If you’ve got it flaunt it – use large, clear images and videos to show off one of your best hotel assets, your location. The Sebel Pier One website features images and a video showcasing Sydney harbour and other Sydney attractions.
Some travellers are looking for a resort which offers them amazing amenities without them even needing to step out of their hotel. By including a tab on your main navigation with a page that clearly outlines all the indulgences you have available in your establishment, you can highlight these facilities to visitors. The Crowne Plaza Terrigal located at the spectacular Terrigal Beach has a facilities page on their resort web design.
When travelling to a luxurious hotel, families, couples and solo travellers all want to know about what things you can see and do – this can be included as part of your resort web design. Often hotels are located in isolated areas so make it easier for your visitors to be able to see at a glance what activities are available. Sebel Cairns located in the breathtaking region of North Queensland has a whole Cairns attractions section and a Cairns events page.
A page with directions on your website is helpful for visitors especially for hotels located in remote locations to know the best way to get there. Some resorts such as Winnetu Oceanside Resort on Martha’s Vineyard island are only accessible by water. The website provides detailed directions on how to travel to the island. The difficulty to get to a location for some only adds to the intrigue, mystery, allure and exclusivity of a secluded resort.
You can convert potential lookers to bookers through your accommodation pages by describing the value adds that they may receive. This may include chocolates or champagne on arrival, fruit baskets or spa vouchers – these little extras that will separate you from your competitors. The White Bar Inn describes in detail the value adds they give to their guests such as fresh flowers and fruit, plush terry cloth robes and Molton Brown toiletries.
Remember when designing for luxury resorts, the devil is in the detail – people are not just looking for a place to stay, they are looking to create long-lasting memories. Hotel Website Designers have proven experience in building websites for a high-profile clientele from around the world. Contact us if you would like more information about our hotel web packages and how you can attract more visitors to your hotel through a well thought out resort web design.
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